General practices to follow are: Write good, quality text on your web pages about the topics and keywords that you are trying to attract in visitors and search engines. Generally, the more text content the better - but remember not to overdo this too much as you may distract visitors from your web site. Use relevant keywords regularly in your text content so that the keyword density on a page is high. Do not overdo this. Use relevant keywords in your headings. Do not overdo this. Use relevant keywords in bold or italic text. Do not overdo this. Fill in the title, author, description and keywords for each page in your web site. See Advanced building options for CSS Sites in WebEasy help. Fill in the Html Title and Alternative Text (ALT) to all images and form fields items on all web pages to have a text representation of the visual content. Fill in the Custom Tag to the text items that may reflect better meaning of the text, for example headings (1..6), Code or Address. Create a sitemap for your web site so that all pages are linked and can be found by search engines. Add a link to the sitemap on your web site's homepage to ensure that search engines find all your pages. Make sure the text items are not overlapped by other items on the page. When building with Simple HTML, text items can be transformed into images if they overlap with other items. Request/exchange links from other web sites on the internet to your web site so that your site becomes more popular and better known. Submit your web site to as many search engines and directories as you can. for example, submit your site towww.dmoz.org. This is a human-edited directory, and is used by search engines. With any of the above options, it can take weeks or months before your web site is listed in search engines or starts to get good results in search engine queries. You may find it useful to check out www.searchenginewatch.com for more information about popular search engines. .